According to Matt Brannelly, there will always be some important trends influencing business across the globe every year. While some are fleeting and don’t last long. Some trends are significant and seem to make an impact for a longer time. However, the trends brought about by the pandemic were not anything anyone ever bargained for. The rapid shift in consumer behavior was unprecedented and businesses were obliged to quickly adapt to these changes. These brought about trends across businesses of all sizes and industries and opportunities that can be leveraged to drive businesses forward.

Matthew Brannelly, the founder of Orbit…


According to the founder of Orbit NFP Hub — Matt Brannelly, nonprofit organisations often get confused by their own title. By definition they are established to achieve a community outcome as opposed to make a profit for commercial reasons. “Their goal is to carry out charitable activities and make an impact. This can be protecting children, preventing animal cruelty, giving out scholarships, organising free workshops and educational programs and many more” he adds.

The word nonprofit also indicates that these entities are given tax-exempt status and all revenue generated by them are used to benefit the public. They also do…

Matt Brannelly

Matt Brannelly is the NFP strategic adviser from Clayfield, have more than 30 years of strategy and marketing consulting experience.

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